Millennials still want their newspapers


Well here’s a shocker. Data from Scarborough Research — which conducts more than 200,000 interviews throughout the country each year — show that 56% of people ages 18-34 read newspapers, in print or online, during the course of an average week.

We’ve all heard that print is dead but newspaper content is alive and well online. The valuable local content produced daily by local newspapers is consumed by a growing audience of Millennials who access newspaper content via desktop, tablet and mobile devices every day.

View the original infographic from NAA to get more fascinating insights about the local news reading habits of Millennials . In particular, note the huge numbers of adults aged 18-34 who engage with local news on their mobile devices.

Learn more about how you can reach educated Millennials in your local market with Bay Area News Group’s mobile news websites and apps.

Source: Newspaper Association of America