4 must-read reasons to plan a cross-channel marketing campaign now


You make smart marketing decisions. You’re strategic, you’re calculated, and you track your results.
So you love data that can support your plans, or guide you in making decisions.
Well we happen to love sharing that kind of info with you!

4 (data-supported) reasons to plan a cross-channel Print & Digital campaign now:

  • Mobile Influences Purchases: Mobile influences shoppers’ purchases across channels; 93% of those who research on mobile end up purchasing a product or service, and most of these purchases happen in a physical store. (Google and Ipsos Media CT, 2014)
  • Digital display, Paid search and Email blasts assist and influence as your customer transitions through their buying process.
  • Black Friday & Newspaper ads work: Newspapers rank higher than the average amongst consumers for Best place for Black Friday shopping (2013 Nielsen Cross-Media Engagement Study).
  • Ads in newspapers are memorable: Newspapers rank 20% higher than other media on Ad notability and Likeliness to purchase (2013 Nielsen Cross-Media Engagement Study).